Website Design

Responsive Design

Responsive Web design has become one of the hottest trends in 2013. This is due in part to the growth of smart phones and other mobile devices. Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices. This is a method of developing your website so that it automatically adjusts to the screen size and device used to view the site. Responsive sites use fluid grids. All page elements are sized by proportion, rather than pixels. So if you have three columns, you wouldn’t say exactly how wide each should be, but rather how wide they should be in relation to the other columns. Column 1 should take up half the page, column 2 should take up 30%, and column 3 should take up 20%, for instance. Media such as images is also resized relatively. That way an image can stay within its column or relative design element.

Application Design

Great mobile App design lies at the heart of great user experience that keep people coming back. At Expert Soft tech, we believe that superior application are by nature simple, yet elegant and functional. On small pocket-sized screens, and on devices that people just pull out for 30 seconds at a time while waiting in the ticket queue, having the right design for your application is critical. Users want to launch the app, perform that one function and get out. With the right design, the information flow in the app becomes intuitive, and the right use of color, texture and layout makes the app memorable and sticky. Motion streaks offers high quality application design services for all platforms and these services can be added to the overall development project.

Graphic Design

Graphics design is the art of communication, stylizing, and problem-solving through the use of type, space, and image. The field is considered a subset of visual communication and communication design, but sometimes the term “graphics design” is used interchangeably with these due to overlapping skills involved. Graphics designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphics designer may use a combination of typography, visual arts and page layout techniques to produce a final result.

Landing Page

Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. Landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing page within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. There are two basic types of landing page, Click Through and lead Generation page.

PSD to XHTML

PSD is a format used widely by Adobe Photoshop software, a graphic editing program published and developed by Adobe Systems. It is a proprietary file document that still contains various layers which makes it easy to modify. XHTML is a part of the extended family of XML markup languages. Basically XHTML is HTML written in XML. BENEFITS IN CONVERSION FROM PSD TO XHTML

  • Identical to the original design
  • Optimized images for fast-loading
  • IE6, IE7, Firefox, Opera compatible
  • Easy to integrate with any CMS

Web Development

.Net Development

.NET is a programming framework created by Microsoft that developers can use to create applications more easily. Programs written for .NET Framework execute in a software environment (as contrasted to hardware environment), known as the Common Language Runtime , an application virtual machine that provides services such as security, memory management, and exception handling. The class library and the CLR together constitute .NET Framework. .NET Framework's Framework Class Library provides user interface, data access, database connectivity, cryptography, web application development, numeric algorithms, and network communications. Programmers produce software by combining their own source code with .NET Framework and other libraries.

PHP Development

PHP is a server scripting language, and is a powerful tool for making dynamic and interactive Web pages quickly.PHP is a widely-used, free, and efficient alternative to competitors such as Microsoft's ASP. As of January 2013, PHP was installed on more than 240 million websites (39% of those sampled) and 2.1 million web servers.[4] Originally created by Rasmus Lerdorf in 1995. PHP code can be simply mixed with HTML code, or it can be used in combination with various templating engines and web frameworks. PHP code is usually processed by a PHP interpreter, which is usually implemented as a web server's native module or a Common Gateway Interface (CGI) executable. After the PHP code is interpreted and executed, the web server sends resulting output to its client, usually in form of a part of the generated web page.

BENEFITS IN PHP DEVELOPMENT

  • PHP is easy to learn and runs efficiently on the server side
  • PHP runs on various platforms (Windows, Linux, Unix, Mac OS X, etc.)
  • PHP is compatible with almost all servers used today (Apache, IIS, etc.)
  • PHP supports a wide range of databases

Open Source

In production and development, open source as a development model promotes universal access via free license to a product's design or blueprint, and universal redistribution of that design or blueprint, including subsequent improvements to it by anyone. The term "open source" refers to something that can be modified because its design is publicly accessible. While it originated in the context of computer software development, today the term "open source" designates a set of values—what we call the open source way. Open source projects, products, or initiatives are those that embrace and celebrate open exchange, collaborative participation, rapid prototyping, transparency, meritocracy, and community development.

Internet Marketing

SEO

.SEO (Search Engine Optimization) is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results. Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly; to back links (links pointing to the site which is being optimized, from other relevant websites).

SMM

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Content Writing

Content writing like any other form of writing requires in dept knowledge and great skill. The success of any write-ups depends largely on the quality and authenticity of the content of a website. Content writing though does not follow a specific format, yet certainly guided by some fundamental principles. Content is the soul of any website. Without content each and every website is incomplete. Increasing use of internet is demanding more and more websites. The demand of more website is rising the demand and popularity of web content so the web content writing. Content writing is all about elaborating the purpose of website in words. Websites and online business are solely and completely depends upon the content of websites.

Social Media Promotion Graphics

Facebook Fan Page

A fan page is the only way for entities like businesses, organizations, celebrities, and political figures to represent them selves on Face-book. Creating a Face-Book fan page is an amazing way to promote your business, build awareness for a cause, gather support for your band, or to advertise in a number of other ways. If you'd like to create a Face-Book fan page, follow these easy steps and you'll be building a following in no time at all.

Twitter Background Designs

TIf you’re using Twitter to promote yourself or your company, then you need your profile page to make a good first impression. Twitter offers a handful of simple formatting options for customizing your profile page, and one of those is the option to use a custom background image. Don’t shy away from creating a background for your individual, personal Twitter account either! Twitter for networking and personal branding. With that in mind, let’s get started.